Tune your website for Sales Success
A practical guide to making your website successful sales tool
Tune your website for sales success is more than just an internet marketing reference.
This ebook contains the why's and how's of internet marketing.
Its in simple plain-speak English. You dont have to be a geek to read & use it.
Find out exactly what you need to do to your website, then how to do it.
DIY your own internet marketing & save!
Here's what some readers have to say:
I was quite amazed that there is so much you can do to increase the chance of people finding your website! Karen Copywriter.
Wow! This should be mandatory reading for web developers! Erica Creative Manager
What you will learn
This book covers the basic principals of sales optimising a website and provides a framework for you to understand:
- Website sales effectiveness factors
- Measurement and benchmarking of these factors
- Action to take to positively influence these factors
Who should read this
Obviously this book is not intended for entertainment or for everyone, but here are some specific groups who I think would really benefit from reading this tome:
Small to medium business owners
Business owners who want a practical understanding of how to increase the sales effectiveness of their website, but can’t make the financial investment required just yet to engage an internet marketing consultant, and don't have the time or personal bandwidth to get a degree in internet marketing.
DIYers
Small business is also brimming with resourceful DIY’ers who through necessity, a yearning for more knowledge or even personal satisfaction want to do it themselves.
Website designers & developers
Web Designers and/or Web Developers who want to improve their services by building sales-effective websites for their clients.
Internal web development & IT support teams
IT Support teams challenged with supporting the organisation’s website that want to maximise their efforts in a cost-effective manner.
Marketers
Consulting and staff marketers looking for non-technical, practical information on successfully extending their client or employer’s marketing mix to new media.
Junior internet marketers
If you are trying to break in to this industry, filtering real from speculative knowledge is surprisingly difficult.
As interest has escalated and the business community is prepared to invest in internet marketing, the ‘snake oil’ element has crept in.
This is also propagated by the reluctance of search engine companies publishing detailed and authoritive information on ranking algorithms.