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Digital Marketing Review - Glossary
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Glossary Overview This glossary attempts to explain the digital marketing terms used in our Digital Marketing Review wizard. Some terms are search and marketing industry jargon, while others I've invented, borrowed or corrupted out of necessity to help simplify explanations. Purchase Decision Research time The period of time when a prospective purchaser is doing a market scan to enable them to select and ultimately purchase a product or service. Website content that although published on the internet, it will not be featured in search results Inbound Links These are links from other websites to your website. Also known as 'back-links', inbound links from quality sites are the main contributor to improving Google Page Rank. This concept describes statistical distributions of amongst other things, search results, where the bulk of searches are not in the immediate peak results, that is they occur in the 'long tail' of results. For more information review the Wikipedia item on the Long Tail Keywords are:
Keywords are single words or very short phrases (2 to 3 words typically) that a prospective client would use to describe your offerings. Search Engine Results Page (SERP) We’ve all seen them, but maybe were not aware of the sales importance of these innocuous three lines of text so let’s look a little closer. A SERP is typically formatted like this: This is the SERP first line When your site is in a search result page, it is your SERP that will have greatest influence over the viewer. If your SERP successfully influences the searcher and they click on your SERP you get the opportunity to pitch your business and ultimately sell; if not you’ve lost a sale. The SERP is one of the most critical pieces of copy in online sales.
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Copyright © 2008 Succinct Ideas All rights reserved |
Last updated: January 31, 2008 |
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