Internet Marketing Presentations
Interest in internet marketing and how to commercialise internet opportunities has lead us to produce a series of business presentations and workshops on this subject.Promoting your web site with search
This 20 minute introduction to internet marketing is a concise awareness building session on the onsite sales and marketing. Promoting your business with internet search is suitable for introducing internet marketing to business networking groups, sales / marketing team or even for staff information sessions.Tune your web site for sales
Typically running for an hour and a half, the Tune your web site for sales workshop is a deeper introduction to internet marketing covering principal topics such as organic and paid search as well as introducing other important online sales related concepts.To illustrate the concepts presented in Tune your web sites for sales, we also share a brief analysis of a selection of attendees' web sites.
Web Metrics - Turning visitors into Sales
The second in our series of workshops, Turning visitors into sales explores and interprets web site statistics.Designed specifically for time-poor business owners and operators, this workshop interprets important web site metrics as sales indicators.
We explore key web site metrics, linking them with practical rationale that can be translated into sales and profits for the astute business.
Using live data examples we explore how to assess the sales effectiveness of your web site, answering some of these important questions:
- Where your visitors come from & why
- Identifying sales 'blockages' in your site
- Sales performance of Yellow Pages and other internet directory services
DIY Paid search
This workshop exploresGoogle's Adwords paid search as an online marketing medium. We explore this globally dominant paid search system, examining its vast arsenal of online advertising tools and capabilities.A high value workshop for businesses considering entering paid search or even those wishing to maximise their advertising spend for existing campaigns, this workshop provides a practical overview of paid search, including:
- Campaign setup & design strategies
- Tactics to maximise your campaigning budget
- Utilising the vast array of tuning tools
- Using Google Analytics to analysing performance & maximise conversion
Contact us to book an internet marketing presentation for your next networking event or sales meeting