Using the internet to attract sales leads

Most contemporary business people now enquire online for product and services; they are time poor and the internet is a faster and more convenient mechanism for researching purchases.

Given that nearly 80% of all Australian internet search activity utilises Google, Google AdWords is a powerful mechanism to capture leads from people who are searching for exactly what you provide.

Properly implemented and maintained, an AdWords campaign is a very cost effective lead capturing tool and a significant medium to capitalise on your website investment.

More information on Google AdWords is also available from http://www.google.com.au/ads/

Display Ad Builder

Google AdWords includes a handy animated ad tool called the Display Ad Builder that can be used to create simple template based ads like the one below. More

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Pay per click advertising

What is Google AdWords ?

Google AdWords is a ‘pay per click’ marketing tool that can dramatically increase the number and quality of online sales leads, and is also surprisingly inexpensive to run.

How do I get sales leads from AdWords ?

The AdWords system matches keywords entered into a Google search with those in AdWords. when there's a match, then a corresponding advertisement is displayed in the ‘Sponsored Links’ area..

As the ads are related to the search there is a much higher probability of sales interest.

Interested searchers who click on the ad are directed straight to the product website where they can find out more about the product, and possibly make a purchase.

Promotions and short term campaigns

AdWords is an excellent medium for short term marketing campaigns, for example relating to a specific promotion; product launch; industry or seasonal event.

Immediate results

A key advantage of Google AdWords is its immediacy. 
Literally within minutes of establishing an Adwords campaign, internet searchers will see your ads; can click on them; and start buying your products and services.

If you make changes to an existing campaign i.e. add a keyword; change your Ad; introduce a new campaign, these are instantly changed online.

What does it cost ?

Fees are only payable to Google when the searcher clicks on the AdWords ad.

Budget using AdWords ?

Where more than one advertiser is matched, Adwords ranks them according to the highest bids.

Typically the Cost Per Click (CPC) is just a few cents, but as it is a bidding process, the CPC varies and warrants regular reviews to ensure:

• Astute keywords are being used
• CPC bids are sufficiently budgeted to win leads
• New products and services are represented

Google AdWords provides for a daily maximum spend or a monthly budget to be set, allowing for realistic and predictable campaign budgeting.

Reporting

Adwords also provides extensive online and emailed reports showing:

• numbers of page views
  (i.e. number of times your Ad is displayed)
• clicks
  (i.e. number of times your ad has been clicked)
• individual keyword performance
  (i.e. which search keyword is resulting in clicks)

This information can be used to ensure your Adwords campaign returns you excellent value for your online marketing budget.