Can clients find your products & services in the internet maze ?

Does your website represent your business the way you really want it to?

Is your website scaring sales leads away without you even realising it ?

Web site Sales Review

What is a Web site Sales Review ?

A website sales review is a detailed inspection and analysis of your website’s sales effectiveness
– i.e. the web site's ability to generate sales for your business.

Succinct Idea's Web Site Sales Review examines a range of 'sales influencing factors', and provides an analysis with recommendations on how to positively influence these factors to improve your website’s over-all sales performance.

A website sales review gives you information to:

• Tap into the enormous marketing opportunity the internet provides
• Structure your website as a sales tool
• Realize a Return on Investment (ROI) on your website investment
• Identify opportunities to improve your website's sales effectiveness
• Integrate on-line sales into your sales model
• Maximize the value of your website to your business

We offer a Basic and an Extended web site sales review:

Basic Website Sales Review

The basic web site sales review provides a detailed assessment of the sales effectiveness of your website through external observation. i.e. The analysis is conducted using conventional internet access to your site.

We do not modify your website your site in any way to extract the data required for our analysis.

The Basic Website Sales Review report covers:

Search engine effectiveness
An examination of your website’s search engine performance

Keyword Analysis
Confirmation of your site’s primary keywords, and compare these against current search traffic volumes.

Sales effectiveness
A critical examination of how your website performs as a sales tool

Standards compliance
Validation against Worldwide Web Consortium (W3C) internet website standards

Defects
We scan your website for technical, navigational and content defects

Succinct Ideas' Website Sales Review report includes detailed information suitable for a web developer to actions, as well as a non-technical summary highlighting urgent issues.

Contact us now to order a Web Site Sales Review and start maximising the sales effectiveness of your website.

Extended Website Sales Review

Succinct Ideas' Extended Website Sales Review is designed for the business wanting to capitalise on their website investment by maximizing its sales effectiveness.

The Extended Website Sales Review scrutinises your website’s sales performance at a detailed level by commissioning measurement tools, collecting usage data then analysing and reporting how visitors actually interact with your website.

Once the collection systems are in place and a critical mass of visitor data is collected we provide a detailed analysis of all of the parameters examined in a basic website sales review plus:

• How many visitors are coming to your web site
• Where they are from
  
• How they found your web site
• Which pages the visitors are and are not visiting
• Are these visitors viable sales prospects
• How can you attract more sales prospects

The monitoring systems we implement to facilitate an Extended Website Sales Review will continue to provide ongoing website sales performance information including:

• Monthly sales effectiveness reports delivered to you via email
• Website sales performance history
• Search engine performance information

This information enables the participating businesses to:

• Evaluate the sales impact of website updates, sales tuning etc.
• Monitor competitive dynamics in your online business marketplace
• Measure your site’s ranking in your online marketplace
• Monitor changes in visitor usage of your site

The systems we implement to analyse your website's performance include:

• Google Analytics
  
• Google Webmasters Tools
  Google’s own webmaster management facility.
• Live Search Formerly the Microsoft Search Network (MSN) Webmaster Tools
  
• Yahoo Site Explorer

Succinct Ideas' Website Sales Review report includes detailed information suitable for a web developer to action, as well as a non-technical management summary highlighting issues and resolutions.

Contact us now to order a Web Site Sales Review and start maximising the sales effectiveness of your website.