What is a Website Sales review?
A website sales review is a detailed inspection and analysis of your website’s sales effectiveness – i.e. your website’s ability to generate sales for your business.
Our reviews examine a range of factors that influence on-line sales, and then provide analysis and recommendations on how to positively influence these to improve your website’s over-all sales performance.
A website sales review gives you information to:
- Tap into the enormous marketing opportunity the internet provides
- Structure your website as a sales tool
- Realize a ROI on your website investment
- Identify opportunities to improve its sales effectiveness
- Integrate on-line sales into your sales model
- Maximize the value of your website to your business
How is a Website Sales Review conducted?
We offer two forms of website sales reviews:
Basic Website Sales Review
This report provides a detailed assessment of the sales effectiveness of your website through external observation.The analysis is conducted using software tools via conventional internet access to your site – we do not need to modify or intrude on your website your site in any way.
The basic website sales review report covers:
- Search engine effectiveness
We examine your website’s search engine performance - Keyword Analysis
We confirm your site’s primary keywords, and then compare these against current search traffic trends. - Sales effectiveness
We critically examine how your website performs as a sales tool - Standards compliance
We validate your website against internet website standards - Defects
We scan your website for technical defects
Extended Website Sales Review
The Extended Website Sales Review scrutinises your website’s performance in a further level of detail by installing Analytics measurement tools in the site and engaging Google’s Webmaster Tools management facility.This approach provides a comprehensive examination of your website; combining observational and activity data to reveal the dynamics of visitor interaction with your site.
A critical mass of visitor data is collected to enable a detailed analysis of:
- Who is visiting your website and why
- How they found your website
- What are they looking at in your site
- Are they viable sales prospects?
- How can you attract more sales prospects?
- How do search engines view your site ?
The Extended Website Review establishes a sales-effectiveness bench-mark so allowing you to monitor and respond to ongoing changes including:
- The effectiveness of website updates, sales tuning etc.
- The competitive dynamics in your online business marketplace
- Your site’s relative ranking in that marketplace
- Changes in visitor dynamics in your site
The Extended report also provides:
- Monthly sales effectiveness reports delivered to you via email
- Alerts on sales critical factors
- Strategies and tactics on implementing improvements
Our Extended Website Review is designed for the business wanting to capitalise on their website investment by maximizing its sales effectiveness.
Contact us to conduct a Web sales Review for your website.